Career in Event Management: Courses, Eligibility, Jobs, Salary

In today’s dynamic world, events are no longer just social gatherings or celebrations, they have become powerful tools for communication, branding, and cultural expression.

Over the past few decades, globalization, corporate expansion, and the rise of social media have significantly boosted the demand for professional event managers.

Our country is home to countless festivals and traditions and there is a year round demand for event managers.

The concept of event management has evolved from simply organizing functions to delivering memorable experiences that involve creativity, technology, and planning.

The Event Management industry is one of the fastest-growing service sectors in the world and plays a vital role in shaping businesses, entertainment, and even social interactions.

What is Event Management?

In simple words, event management is the process of planning, organizing, and executing events such as corporate meetings, product launches, exhibitions, concerts, weddings, festivals, and social gatherings.

As an event manager, your job is to provide a memorable experience by organizing and successfully executing an event as per client requirements.

Event Management is a thriving career field in India and skilled professionals are very high in demand in corporate events, destination wedding, concerts, celebrity endorsements and entertainment shows.

Event Management Courses

Candidates interested in event management, can pursue a wide range of courses. The courses are offered after 12th (diploma, certificate and undergraduate) and at postgraduate level (PG diploma and MBA in event management).

The course duration of event management programs depends on the specific course and may vary from 3 months to 3 years.

Here is the list of top event management courses after 12th:

Diploma/Certificate Courses

• Diploma in Event Management
• Diploma in Wedding Planning & Management
• Certificate in Event Planning & Marketing
• Certificate in Corporate Event Management
• Online short-term certifications

Also Check – Top Diploma Courses after 12th

Undergraduate Courses

• BBA in Event Management
• BA in Event Management
• B.Sc. in Event & Hospitality Management
• Bachelor of Event Management (BEM)
• B.Des. (Event & Exhibition Design)

Postgraduate Courses

• MBA in Event Management
• MBA in Hospitality & Event Management
• M.Sc. in Event Management
• PG Diploma in Event Management (PGDEM)

Also Check – Management Courses

The course curriculum of event management, covers the following topics:

• Principles of Event Management
• Human Resource Management in Events
• Communication and Presentation Skills
• Event Planning and Coordination
• Marketing and Promotion of Events
• Public Relations and Media Management
• Event Production and Operations
• Financial Management & Budgeting
• Hospitality and Venue Management
• Sponsorship and Fundraising
• Logistics and Supply Chain in Events
• Stage, Set, and Exhibition Design
• Legal Aspects and Risk Management
• Information Technology in Event Management (Software, Tools)
• Entrepreneurship in Event Management

Eligibility Criteria

Candidates applying for the event management courses, must meet the following eligibility criteria:

For Undergraduate Courses

• The candidates must have completed 10+2 (any stream) from any recognized board.
• The minimum aggregate marks required is 45–50% (varies by institute).
• The admission is mostly merit-based; some colleges conduct their own entrance tests or consider design/management exam scores.

For Postgraduate Courses

• A bachelor’s degree in any discipline from a recognized university.
• Minimum aggregate: 50–55% (relaxed for reserved categories).
• Admission is usually through entrance exams like CUET PG, CAT, MAT, or university-level tests.

For Diploma/Certificate Courses

• For diploma programs 10+2 qualification is normally required.
• For certificate programs both 10th and 12th passed students can apply.
• Admission in diploma/certificate program is directly offered in most of the institutes.

Admission Process

The admission in UG courses is done on the basis of entrance exams conducted at university or national level.
Most universities accept CUET UG exam for admission to the bachelor’s program and CUET PG for admission to master’s courses.

In diploma and certificate courses, the admission is provided directly without any entrance exam.

The admission in management programs like MBA or PGDM is done on the basis of CAT, MAT entrance examination.

Key Skills Required

To succeed in this field, candidates need to develop some of the following skills:

• Creativity & Innovation
• Organizational Skills
• Communication & Networking
• Leadership & Teamwork
• Budgeting & Negotiation Skills
• Crisis Management
• Technical Knowledge

Top Colleges and Universities

Top colleges/institutes offering courses in event management are listed below:

• National Institute of Event Management (NIEM), Mumbai, Pune, Ahmedabad
• Amity School of Communication, Noida
• Pearl Academy, Delhi, Mumbai, Jaipur
• Apeejay Institute of Mass Communication, New Delhi
• EMDI Institute of Media & Communication, Mumbai, Delhi, Bengaluru
• Indian School of Media (ISM), Mumbai
• Institute of Mass Communication, Film & Television Studies (IMCFTS), Kolkata
• National Academy of Media & Events (NAME), Kolkata
• RIIM Academy of Event Management, Pune
• AAFT (Asian Academy of Film & Television), Noida
• Impact Institute of Event Management (IIEM), New Delhi
• Savitribai Phule Pune University (SPPU), Pune
• Christ University, Bengaluru
• International Institute of Event Management (IIEM), Mumbai

Career Scope and Job Opportunities

Event Management has emerged as one of the fastly growing professional fields in India. The Indian event management industry is valued at 10,000 crore and is expected to grow at 15-20% annually in the future.

With Corporate expansion, countless festivals and big fat Indian weddings there is a massive opportunity for professionals to make rewarding careers in this field.

After getting professional education, candidates can start their career with an event management company, and get practical experience of organizing events like product launches, weddings, exhibitions, social gatherings etc.

Candidates can also start their event management firm or provide consultancy services to corporates, wedding planners, NGOs, media houses, and government agencies.

Job Profiles

After completing the course, candidates can work in the following job roles:

• Event Planner
• Event Coordinator
• Event Manager
• Wedding Planner
• Exhibition Organizer
• Conference Organizer
• Stage/Set Designer
• Logistics Manager
• Sponsorship Coordinator
• Marketing & PR Executive
• Production Manager
• Venue Manager
• Client Servicing Executive
• Corporate Event Planner
• Celebrity/Artist Manager

Top Recruiters

Here are the list of top recruiters that hire event management professionals:

• Wizcraft International Entertainment
• Percept Limited
• Cox and Kings
• DNA Networks Pvt. Ltd.
• Cineyug Entertainment
• Showtime Events
• Encompass Events
• Tafcon Group
• Sercon India Pvt. Ltd.
• Pegasus Events
• 70 EMG (Seventy Event Media Group)
• Fountainhead MKTG
• E-Factor Entertainment Pvt. Ltd.
• Seventy Seven Entertainment Pvt. Ltd.
• Touchwood Group

Salary and Remuneration

The salaries of professionals working in event management space depends on the project, experience and location of the work.

As a fresher, the salary in an event management company could start with ₹3-5 LPA. This field rewards handsomely to the professionals who have good experience of handling mega events like celebrity performance, wedding, concerts and exhibitions.

Below are the salary structure of event management professionals, under various job profiles:

Candidates can also work as a freelancer and charge as per the project or work with multiple clients.

Freelancers can charge anywhere ₹25,000 – ₹3 lakh per event or more, depending on the scale of the project and client budget. High-profile weddings and corporate events offer lucrative payouts.

Books & Study Materials

Here are some of the best books that provide valuable insights into building a successful career in Event Management:

1. A Textbook of Event Management: From Concept to Completion
2. Event Management and Marketing: Theory, Practical Approaches and Planning – Dr. Anukrati Sharma and Dr. Shruti Arora
3. Public Relations and Event Management – Dr. Suresh Gaur
4. Event Management: Emerging Techniques and Practices – Dr. Priya Sachdeva and Dr. Archan Mitra
5. Event Planning and Management – Dr. Savita Sharma & Dr. Sidharth Srivastava
6. Setting the Table – Danny Meyer
7. The event manager’s bible – D.G. Convay

FAQ’s

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