An MBA in Marketing is one of the oldest discipline of Management. It is one of the most popular specialization in management and is offered by all premier b-schools in India and Abroad.
The course curriculum of MBA (Marketing) equips students with skills in branding, sales strategies, advertising, digital marketing, market research and consumer behavior.
Marketing is the heart of any organization and act as a key driving force in generating sales & revenue. With the technological advancement and the growth of digital platforms, marketing has become more personalized and data-driven.
Marketing is an evergreen field, and MBA Marketing graduates are in high demand across all industries. Candidates with an MBA can work in various roles including a Marketing Manager, Sales Manager, Marketing Analyst or a digital marketing manager.
In this article, we will discuss about MBA (Marketing) course details, eligibility criteria, admission process and job opportunities.
The MBA in marketing is involved in the sales and services of the products, competitions and market trends of the business.
MBA in marketing educates the students about sales, marketing fields, executive and leadership management skills, consumer trends, product management and market research in different industries.
“MBA in Marketing Management is the subject of sales & services, promotions, advertising and consumer behavior study”.
MBA in Marketing Course Details
The MBA in Marketing is a 2 year postgraduate degree programme that prepares the students for careers in brand management, marketing and sales.
Candidates can pursue this course from top b-schools like IIMs, XLRI Jamshedpur, FMS Delhi, SPJIMR Mumbai, MDI Gurgaon etc.
The course curriculum of MBA (Marketing) covers subjects like:
- Consumer Behavior
- Digital Marketing
- Brand Management
- Advertising
- Market Research
- Sales Strategy
- Strategic Planning
- Cost Volume and Profit
- Analysis of Demand
Candidates can check complete overview of MBA Marketing course from the table below:
MBA Program | Courses Details |
MBA in Marketing | Master of Business Administration in Marketing |
Course Level | Post Graduation |
Course Duration | 2 years |
Course Types | Full-Time MBA, Part-Time MBA, Distance MBA, Executive MBA, Online MBA, and Integrated MBA |
Course Fees | INR 2 Lakh – INR 26 Lakh |
Admission Process | Entrance Exam + Group Discussion + Personal Interview |
Eligibility Criteria | Passed Bachelor’s Programme |
Entrance Exams | CAT, CMAT, XAT, GMAT, etc. |
Top MBA Colleges | IIM Ahmedabad, IIM Bangalore, IIM Kozhikode, IIT Delhi etc. |
Jobs Profile | Human Resources Manager, Talent Acquisition Analyst, Recruitment Consultant |
Salary | INR 6 LPA – INR 30 LPA |
Top Recruiters | Infosys, Boston Consulting Group, McKinsey, Bain & Co, Morgan Stanley, Citibank, JP Morgan Chase, Amazon, Meta, Google, Adobe, etc. |
MBA Marketing Programs
Marketing is one of the trending specializations of management. Candidates can pursue MBA or a PGDM programs in Marketing, some of the popular courses are listed below:
- MBA in Marketing
- PGDM in Marketing
- PGP in Marketing Management
- Executive MBA/PGDM in Marketing
- Online/Distance MBA in Marketing
Apart from MBA Marketing, candidates may choose other popular management specialization like finance, marketing, HR, OM etc.
Candidates can also pursue MBA in marketing through the distance learning or online education programme. Some of the universities like Sikkim Manipal University and Indira Gandhi National Open University are offering the distance MBA programme.
Eligibility Criteria
To get the admission in MBA you should have a graduation degree in any discipline with at least 50% marks.
Candidates must have qualified entrance exams such as CAT, MAT, XAT or any university specific entrance exam.
For Pursuing Executive MBA/PGDM in Marketing, candidates must have prior work experience and must fulfill the eligibility norms.
You will also learn the communication skill, analytical skill, ability to integrate programmes or ideas, business ethics and leadership while your course ended.
Top Colleges & Universities
Which colleges are best for pursuing MBA with Marketing Specialization?
You can pursue MBA in management from various B-schools situated in India as well as in abroad. In India, IIMs are ranked at the top 3 b-schools in the country.
Here we are also listing some good private colleges and Universities for pursuing this course.
- Indian Institute of Management Ahmedabad
- Indian Institute of Management Bangalore
- Indian Institute of Management Calcutta
- Xavier Labour Relations Institute, Jamshedpur
- Faculty of Management Studies, University of Delhi
- S.P. Jain Institute of Management and Research, Mumbai
- Management Development Institute, Gurgaon
- Narsee Monjee Institute of Management Studies, Mumbai
- Indian Institute of Management Lucknow
- Jamnalal Bajaj Institute of Management Studies, Mumbai
- Indian Institute of Management Indore
- Indian Institute of Management Tiruchirappalli
- Indian Institute of Management Kashipur
- Indian Institute of Management Raipur
- Department of Management Studies, Indian Institute of Technology Delhi
Admission Process
To get the admission in MBA, it is necessary to appear and qualify CAT, GMAT 2025/ CMAT (Graduate Management Admission Test/ Combined Management Admission Test).
You can do the MBA in finance after the completion of UG degree in Engineering, medical, science, art and humanities.
Apart from the national level entrance exams, some of the private university also conducts their own entrance exams.
The admission is offered on the basis of written test score, followed by group discussion and personal interview (PI).
Here, we are listing some reputed national and university level entrance exams for MBA:
- CAT 2025
- MAT 2025
- CMAT 2025
- XAT 2025
- SNAP 2025
- IBSAT 2025
- ATMA 2025
- NMAT 2025
- MU OET 2025
- MICAT 2025
Jobs & Career Scope
Marketing is an evergreen field, and the professional in this domain are always in demand across industries. The core job of the marketing professional is to drive sales, build a brand and deliver business growth.
After completing MBA in marketing, candidate can work in various industries including, FMCG, Retail, IT, Banking/Finance, Tourism, Healthcare, Consultancy, Media & Automobile.
Candidates can start their career as a Marketing analyst, brand manager, sales & business development manager and with experience move to the senior positions like growth marketing lead, regional marketing head and leadership roles like vice president (marketing), global marketing director etc.
Candidates having interest in research & academia, can explore higher education options like pursuing a PhD and working in acdemic roles (lecturer/Professor) in universities & colleges.
You can play the role of following positions in an industry:
- Marketing Manager
- Brand manager
- Asset Management
- Corporate sales
- Market Research Analyst
- Sales Manager
- Media Planner
- Product Manager
- Head of Digital Marketing
Skills Required
- Excellent Communication Skills
- Strategic thinking and planning abilities
- Ability to Convince another person
- Problem solving and analytical skills
- Ability to perform market research and analysis
Top Recruiters
The top recruiters for MBA marketing among all are as the following:
- Hindustan Unilever (HUL)
- Procter & Gamble (P&G)
- Nestlé India
- ITC Limited
- Amazon
- Flipkart
- Nykaa
- Reliance Retail
- Microsoft
- Salesforce
- Zoho
- Zomato
- Tata Motors
- Mahindra & Mahindra
- Hero MotoCorp
- Hyundai
- HDFC Bank
- ICICI Bank
- Kotak Mahindra Bank
- Axis Bank
- Deloitte
- EY
- KPMG
Salary
“Management graduates are one of the highest paid professionls in India”.
Candidates can start their career with ₹6 – ₹152 LPA in India. The salary package offered to candidates depends largely on the company, work location, and job profile.
Candidates Graduating from premier institutes like IIMs, FMS, XLRI, SPJIMR, ISB are often command higher starting packages, typically between ₹15 – ₹25 LPA.
The salary also jumps drastically with experience and skillset, candidates with 5-10 years of industry experience and working for top IT, consulting firms and finance companies earn in the range ₹30 LPA – ₹1 Cr per annum.
Books & Study Materials
You may refer these books to study this course. We are providing the best books that helps you to understand the MBA in Marketing. The books are listed below:
- Marketing Management by Rajan Saxena
- Marketing Concepts and Strategies by O.C. Ferell
- Strategic Marketing Management by Mark E. Parry
- Marketing Management by Dr. Girish C. Tejas B Vyas
- Marketing Ethics by George G. Brenkert
- Advertising Management by Rajeev Batra, John G. Myers, David A. Aaker
- S.L Gupta’s Marketing Of Services
- The Portable MBA in Marketing by Charles D. Schewe, Alexander Hiam
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