An MBA in Marketing is one of the oldest discipline of Management. It is one of the most popular specialization in management and is offered by all premier b-schools in India and Abroad.
The course curriculum of MBA (Marketing) equips students with skills in branding, sales strategies, advertising, digital marketing, market research and consumer behavior.
Marketing is the heart of any organization and act as a key driving force in generating sales & revenue. With the technological advancement and the growth of digital platforms, marketing has become more personalized and data-driven.
Marketing is an evergreen field, and MBA Marketing graduates are in high demand across all industries. Candidates with an MBA can work in various roles including a Marketing Manager, Sales Manager, Marketing Analyst or a digital marketing manager.
In this article, we will discuss about MBA (Marketing) course details, eligibility criteria, admission process and job opportunities.
The MBA in marketing is involved in the sales and services of the products, competitions and market trends of the business.
MBA in marketing educates the students about sales, marketing fields, executive and leadership management skills, consumer trends, product management and market research in different industries.
“MBA in Marketing Management is the subject of sales & services, promotions, advertising and consumer behavior study”.
MBA in Marketing Course Details
The MBA in Marketing is a 2 year postgraduate degree programme that prepares the students for careers in brand management, marketing and sales.
Candidates can pursue this course from top b-schools like IIMs, XLRI Jamshedpur, FMS Delhi, SPJIMR Mumbai, MDI Gurgaon etc.
The course curriculum of MBA (Marketing) covers subjects like:
- Consumer Behavior
- Digital Marketing
- Brand Management
- Advertising
- Market Research
- Sales Strategy
- Strategic Planning
- Cost Volume and Profit
- Analysis of Demand
Candidates can check complete overview of MBA Marketing course from the table below:
| MBA Program | Courses Details |
| MBA in Marketing | Master of Business Administration in Marketing |
| Course Level | Post Graduation |
| Course Duration | 2 years |
| Course Types | Full-Time MBA, Part-Time MBA, Distance MBA, Executive MBA, Online MBA, and Integrated MBA |
| Course Fees | INR 2 Lakh – INR 26 Lakh |
| Admission Process | Entrance Exam + Group Discussion + Personal Interview |
| Eligibility Criteria | Passed Bachelor’s Programme |
| Entrance Exams | CAT, CMAT, XAT, GMAT, etc. |
| Top MBA Colleges | IIM Ahmedabad, IIM Bangalore, IIM Kozhikode, IIT Delhi etc. |
| Jobs Profile | Human Resources Manager, Talent Acquisition Analyst, Recruitment Consultant |
| Salary | INR 6 LPA – INR 30 LPA |
| Top Recruiters | Infosys, Boston Consulting Group, McKinsey, Bain & Co, Morgan Stanley, Citibank, JP Morgan Chase, Amazon, Meta, Google, Adobe, etc. |
MBA Marketing Programs
Marketing is one of the trending specializations of management. Candidates can pursue MBA or a PGDM programs in Marketing, some of the popular courses are listed below:
- MBA in Marketing
- PGDM in Marketing
- PGP in Marketing Management
- Executive MBA/PGDM in Marketing
- Online/Distance MBA in Marketing
Apart from MBA Marketing, candidates may choose other popular management specialization like finance, marketing, HR, OM etc.
Candidates can also pursue MBA in marketing through the distance learning or online education programme. Some of the universities like Sikkim Manipal University and Indira Gandhi National Open University are offering the distance MBA programme.
Eligibility Criteria
To get the admission in MBA you should have a graduation degree in any discipline with at least 50% marks.
Candidates must have qualified entrance exams such as CAT, MAT, XAT or any university specific entrance exam.
For Pursuing Executive MBA/PGDM in Marketing, candidates must have prior work experience and must fulfill the eligibility norms.
You will also learn the communication skill, analytical skill, ability to integrate programmes or ideas, business ethics and leadership while your course ended.
Top Colleges & Universities
Which colleges are best for pursuing MBA with Marketing Specialization?
You can pursue MBA in management from various B-schools situated in India as well as in abroad. In India, IIMs are ranked at the top 3 b-schools in the country.
Here we are also listing some good private colleges and Universities for pursuing this course.
- Indian Institute of Management Ahmedabad
- Indian Institute of Management Bangalore
- Indian Institute of Management Calcutta
- Xavier Labour Relations Institute, Jamshedpur
- Faculty of Management Studies, University of Delhi
- S.P. Jain Institute of Management and Research, Mumbai
- Management Development Institute, Gurgaon
- Narsee Monjee Institute of Management Studies, Mumbai
- Indian Institute of Management Lucknow
- Jamnalal Bajaj Institute of Management Studies, Mumbai
- Indian Institute of Management Indore
- Indian Institute of Management Tiruchirappalli
- Indian Institute of Management Kashipur
- Indian Institute of Management Raipur
- Department of Management Studies, Indian Institute of Technology Delhi
Admission Process
To get the admission in MBA, it is necessary to appear and qualify CAT, GMAT 2025/ CMAT (Graduate Management Admission Test/ Combined Management Admission Test).
You can do the MBA in finance after the completion of UG degree in Engineering, medical, science, art and humanities.
Apart from the national level entrance exams, some of the private university also conducts their own entrance exams.
The admission is offered on the basis of written test score, followed by group discussion and personal interview (PI).
Here, we are listing some reputed national and university level entrance exams for MBA:
- CAT 2025
- MAT 2025
- CMAT 2025
- XAT 2025
- SNAP 2025
- IBSAT 2025
- ATMA 2025
- NMAT 2025
- MU OET 2025
- MICAT 2025
Jobs & Career Scope
Marketing is an evergreen field, and the professional in this domain are always in demand across industries. The core job of the marketing professional is to drive sales, build a brand and deliver business growth.
After completing MBA in marketing, candidate can work in various industries including, FMCG, Retail, IT, Banking/Finance, Tourism, Healthcare, Consultancy, Media & Automobile.
Candidates can start their career as a Marketing analyst, brand manager, sales & business development manager and with experience move to the senior positions like growth marketing lead, regional marketing head and leadership roles like vice president (marketing), global marketing director etc.
Candidates having interest in research & academia, can explore higher education options like pursuing a PhD and working in acdemic roles (lecturer/Professor) in universities & colleges.
You can play the role of following positions in an industry:
- Marketing Manager
- Brand manager
- Asset Management
- Corporate sales
- Market Research Analyst
- Sales Manager
- Media Planner
- Product Manager
- Head of Digital Marketing
Skills Required
- Excellent Communication Skills
- Strategic thinking and planning abilities
- Ability to Convince another person
- Problem solving and analytical skills
- Ability to perform market research and analysis
Top Recruiters
The top recruiters for MBA marketing among all are as the following:
- Hindustan Unilever (HUL)
- Procter & Gamble (P&G)
- Nestlé India
- ITC Limited
- Amazon
- Flipkart
- Nykaa
- Reliance Retail
- Microsoft
- Salesforce
- Zoho
- Zomato
- Tata Motors
- Mahindra & Mahindra
- Hero MotoCorp
- Hyundai
- HDFC Bank
- ICICI Bank
- Kotak Mahindra Bank
- Axis Bank
- Deloitte
- EY
- KPMG
Salary
“Management graduates are one of the highest paid professionls in India”.
Candidates can start their career with ₹6 – ₹152 LPA in India. The salary package offered to candidates depends largely on the company, work location, and job profile.
Candidates Graduating from premier institutes like IIMs, FMS, XLRI, SPJIMR, ISB are often command higher starting packages, typically between ₹15 – ₹25 LPA.
The salary also jumps drastically with experience and skillset, candidates with 5-10 years of industry experience and working for top IT, consulting firms and finance companies earn in the range ₹30 LPA – ₹1 Cr per annum.
Books & Study Materials
You may refer these books to study this course. We are providing the best books that helps you to understand the MBA in Marketing. The books are listed below:
- Marketing Management by Rajan Saxena
- Marketing Concepts and Strategies by O.C. Ferell
- Strategic Marketing Management by Mark E. Parry
- Marketing Management by Dr. Girish C. Tejas B Vyas
- Marketing Ethics by George G. Brenkert
- Advertising Management by Rajeev Batra, John G. Myers, David A. Aaker
- S.L Gupta’s Marketing Of Services
- The Portable MBA in Marketing by Charles D. Schewe, Alexander Hiam
For any queries regarding MBA in Marketing, you may leave your comments below.
Which specialisation of MBA will allow you to work from home or as a freelancer
MBA with specialization in Digital Marketing, Business Analytics, and IT should meet your criteria.
Hey I’m studying last year of b.com. I have 3 year experience in retail and marketing sector. So marketing in mba is good for me or not?
Yes, you should definitely go for an MBA program.
Hello,
Sir I am currently doing mba from Mumbai and this time I am in first year so choosing specialisation I am very confused between finance and marketing so which specialisation is good for me in my future and i am interested in both field but my college does not offer dual specialisation so which specialisation should i select because I have completed my graduation in commerce stream that is also from Mumbai and also I have 1 year experience with multinational company that name is Accenture in back office and also I have 1 experience in desktop engineering because I have completed diploma in software hardware and networking so please suggest me as soon as possible scope of that specialisation future Benifit and why should i take that specialisation opportunities financial benefits please reply me as soon as possible because I am waiting for your reply
Thank you,
Rohit
Marketing is an evergreen branch, as along as their companies selling products & services there will always be a demand of Marketing professionals…on the other hand Finance is also good but you don’t have prior experience in this field. So the best way to choose a brach is to see your interest, if your good in communication skills, if you’re a creative person then marketing is a good option. Every company spends huge amount of money in their advertising/marketing campaigns so the future of marketing professionals is bright.
Hi,
I have done BE (CSE) and have work experience. Can i do mba in marketing? Will it have good job opportunities?
yes you can pursue this course. MBA in digital marketing will be a good option.
hi i am bachelors in hotel management and then i have completed correspondence MBA in marketing , kindly suggest me the best suitable jobs with good salary.
You can Apply through online job portals or check latest job opening in employment newspapers.
Hiii……
I m doing bsc. In biotech i m a bio student can i do mba course from normal college bcoz math is nt my stream so it will be tough for me to crack entrance xam…can i expect good salary after doing mba in marketing from normal college…..nd if there is some other better option for me to do so plz suggest me……
Entrance exams basically judges your aptitude, reasoning and english comprehension skills. Doing MBA from a good colleges can definitely enhance your job prospects.
Dear sir,
Thanks for giving me this golden opportunity . Sir,i want to know that how we can become excelent in the marketing field . Or i can say what the qualities are mendetary for a good marketing person .. and sir how i can improve my communication in english .. thanks sir for given me this golden opportunity
I am confused two thing finace and marketing please sagese. .mba programme. .
hyy, I have completed my graduation by b.com in last yr…..and till now I was preparing for the govt. jobs but still I have not got it. Therefore now I want to do mba and i like finance and account field but I really confused with marketing and finance because of the difference in their salary structure …..as I know that the student who have done mba by marketing get higher salary as compared to finance student ………..so pls guide me in choosing the trade
Hii, iam Prashanth actually iam a BE /mechanical graduate .so presently iam doing MBA in marketing domain .After completing my MBA how is it useful . whether iam getting job or good opportunities is there or not for marketing domain please tell me properly
The opportunities are always there for marketing professionals, marketing is a field that will always remain evergreen, you have to be innovative in your work, bring new ideas for selling a particular product, have good comm skills etc.