MBA in Marketing

Introduction

The scope of MBA in Marketing is very good in today’s market trend. MBA in Marketing is one of the oldest disciplines of management study.

If you are interested in the entertainment, media, promotions, advertisement, sales and general management field, then the MBA is appropriate for you.

The marketing is the heart of any organization. The trend of marketing has changed and augmented with the technological evolution in the world.

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The MBA in marketing is involved in the sales and services of the products, competitions and market trends of the business.

MBA in marketing image

MBA in marketing educates the students about sales, marketing fields, executive and leadership management skills, consumer trends, market strategies, product management and market research in different industries.

“MBA in Marketing Management is the subject of sales & services, promotions, advertising and consumer behavior study”.

Course Curriculum

MBA is a 2 year degree programme. You can choose the one of your favorites and interested specialization out of the finance, marketing, HR, OM etc. Marketing is one of the trending specializations of Master of Business Administration (MBA). Every year, a large number of students opt for MBA in Marketing across the country.

To get the admission in MBA you should have a graduate degree in any discipline with good percentage.

Here we are talking about one of the specializations called “Marketing”.

The MBA in Marketing may have the following courses:

  • Strategic Planning
  • Market Research
  • Marketing Campaigns
  • Consumer Behavior
  • Cost Volume and Profit
  • Analysis of Demand

You will also learn the communication skill, analytical skill, ability to integrate programmes or ideas, business ethics and leadership while your course ended.

Which colleges are best for pursuing MBA with Marketing Specialization?

You can pursue MBA in management from various B-schools situated in India as well as in abroad. It is best to do MBA in Marketing from IIMs. Apart from IIMs, we are also listing some good private colleges and Universities for pursuing this course.

  • Indian Institute of Management, Ahmedabad (IIM A)
  • Indian Institute of Management, Calcutta (IIM C)
  • Indian Institute of Managment, Bangalore (IIM B)
  • Xaviers Labour Research Institute Jamshedpur (XLRI)
  • Indian Institute of Management, Lucknow (IIM L)
  • Indian Institute of Management, Indore (IIM I)
  • Indian Institute of Management, Trichy (IIM T)
  • Indian Institute of Management, kashipur (IIM K)
  • Indian Institute of Management, Raipur (IIM R)
  • Department of Management Studies, IIT Delhi

Admission

To get the admission in MBA with any specialization, it is necessary to appear and score in GMAT/CMAT (Graduate Management Admission Test/ Combined Management Admission Test).

You can do the MBA in finance after the completion of UG degree in Engineering, medical, science, art and humanities.

Some of the affiliated universities conduct their own admission examination.

Various states conducts its own entrance exams for providing admission to MBA programme.

Here, we are listing some reputed national level entrance exams for MBA:

Yes, you can do the MBA in marketing through the distance learning education programme. Some of the universities like Sikkim Manipal University and Indira Gandhi National Open University are offering the distance MBA programme.

Some of the Indian Universities do not hold the entrance test for online education.

Scope

There is a good scope of MBA in Marketing. Marketing itself is a vast field. After doing MBA in marketing, candidate can become sales executive or manager in reputed Fast moving consumer goods (FMCG) companies like HUL or Marico industries. One can also work in IT industry.

Job opportunities are also available in Retail, Tourism, Banking, Hospitality, Media, Advertising, Consultancy, Market Research, etc.

With MBA degree in Marketing, candidates an also work as lecturer in prestigious institution. There are top rated B-schools in India which provides excellent salary to faculties. If you are interested in higher studies, then you can do Ph.D programme in related field.

Jobs & Career

The students, who have done the MBA in marketing, have a lot of job opportunities in government and the private sector.

You can be part of direct marketing or digital marketing. By the growing technology in the world the concept of marketing is not limited to the door to door sales. It has a wide variety of technologies.

You can do the marketing by the social media, pay-per-click, web designing, search engine optimization, search media optimization and articles.

The candidate having the MBA in marketing degree can earn the 40000 to 65000 per month in India. The salary structure depends on the position and reputation of the employer firm.

You can play the role of following positions in an industry:

  • Marketing Manager
  • Brand manager
  • Asset Management
  • Corporate sales
  • Market Research Analyst
  • Sales Manager
  • Media Planner
  • Product Manager
  • Head of Digital Marketing

Skills Required

  • Excellent Communication Skills
  • Strategic thinking and planning abilities
  • Ability to Convince another person
  • Problem solving and analytical skills
  • Ability to perform market research and analysis

Recruiters

The top recruiters for MBA marketing among all are as the following:

  • Al Futtaim Kaybee
  • Exim
  • SEA
  • RAK Bank
  • Sony
  • Al Ghanim
  • KOJ Establishment
  • Ranbaxy Fine Chemicals India
  • Spencer’s Retail Ltd India
  • Avalon Consulting
  • KPMG
  • Raymond Ltd
  • Strategic Foods
  • AW Rostamani
  • Landmark
  • Reckitt & Benckiser
  • Tata Consultancy Services Ltd India
  • Cognizant Technology
  • Solutions India
  • Landmark
  • Retail
  • Redington
  • Gulf
  • Tech Mahindra

Books & Study Materials

You may refer these books to study this course. We are providing the best books that helps you to understand the MBA in Marketing. The books are listed below:

  • Marketing Management by Rajan Saxena
  • Marketing Concepts and Strategies by O.C. Ferell
  • Strategic Marketing Management by Mark E. Parry
  • Marketing Management by Dr. Girish C. Tejas B Vyas
  • Marketing Ethics by George G. Brenkert
  • Advertising Management by Rajeev Batra, John G. Myers, David A. Aaker
  • S.L Gupta’s Marketing Of Services
  • The Portable MBA in Marketing by Charles D. Schewe, Alexander Hiam

For any queries regarding MBA in Marketing, you may leave your comments below.

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Displaying 261 Comments
  1. Dhvani shah says:

    i have done Bcom and mba in marketing and right now i m working in Ahmedabad based fmcg company as a sales executive, but i found that sales is one of the toughest job and there is no job security now i want to change my field. so please give me your suggestions and ideas for my career.

  2. mahamood says:

    i am also confusion in mind which job suitable for mba marketing so plz suggest meee

  3. Mihin Nomo says:

    respected sir,
    i have passed my 4th semester n applying for 5th semester but m in confused , i hv to take one major subject from marketing management, human resource management, finance and entrepreneurship.. i love to study business. can u suggest me a which can lead me to a bright future n has variety of scope. eagerly waiting for ur response.
    THANKING YOU

  4. Devendra singh says:

    Hello sir/Mam,

    I am pursuing MBA from Guru Gobind Singh Indraprastha University and wanna help what combination would work better (Marketing & International business) or (Marketing & HR).

  5. Aditya Gorre says:

    Hi Sir, I am presently working for Edgefx it is an a E-commerce website where i am workig as a sales manager and i am also getting a nice opportunity to travel abroad for business trip i have completed my B tech in Mechanical. But im interested in people skills, marketing management,strategic planning,busines analyst, market research, email marketing, ethics of marketing and digital marketing etc.. so i throught to do MBA in marketing for my personal and career growth but i cant skip my job mostly i prefer distance mode i live in hyderabad so what can you suggest me which entrance exam i should write and after completing MBA how will be the future what are the opportunities i can get. Thanks in advance im waiting for the answers

  6. Vivek keshri says:

    Hello..sir,i have completed B.sc.i want to do MBA..mujhe kya krni Chahiye

  7. Dharender says:

    I am also interested In MBA in marketing but I want to know the exact fee and facts about MBA in marketing

  8. Aggarwal A K says:

    Which are the best position and salary for the Individual who has done BBA and MBA from WLC Ahmedabad Gujrat in sales and Marketing in 2000.

  9. diki says:

    for abroad job what branch should we take on MBA

  10. Manjiri sawant says:

    I am interested in MBA in Marketing., so i wanted to know the exact fee and for how many year the course is.
    And also which all colleges are best for MBA in marketing

  11. parth joshi says:

    Does mba marketing specialist students got government… give me information about that type of job..or any Exam details

  12. ramesh says:

    At this time i have done my 1 year M.B.A and i choose finance by distance. For job the bpo and marketing type call are coming but i will be do which type of job for my better future. Plz tell brifly ?

  13. munish kumar says:

    Sir I have done MBA in. Marketing now but have no experience in total as same I am pursuing llb in this current year can u suggest me that can it. Be helpful for me as my career and does its combination will help me in my further future plz suggest me I am totally confused…..regards munish kumar

  14. Ravi says:

    Hello sir.
    I have done engineering in civil I wanted to do MBA and take marketing as a specialization what is the scope for jobs.

  15. Sohail nadaf says:

    Hello,
    I’m studying BHM 2nd year,but I want to do MBA.I hv to 2 years to prepare for entrance exams of MBA..what exactly I have to do.
    I know to study for cat,mat n some other entrance exams.
    But m still confused to take my 1st step towards it.
    Can someone please guide me on this..
    Thank you so much in advance:)

  16. kuldeep says:

    guys do MBA from a reputed college if u didn’t get placement from a college then it will difficult for u to find a job. because companies ask how much experience u have. I am also MBA finance and marketing pass out.
    so choose MBA in your own risk.

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