MBA in Marketing

Introduction

The scope of MBA in Marketing is very good in today’s market trend. MBA in Marketing is one of the oldest disciplines of management study.

If you are interested in the entertainment, media, promotions, advertisement, sales and general management field, then the MBA is appropriate for you.

The marketing is the heart of any organization. The trend of marketing has changed and augmented with the technological evolution in the world.

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The MBA in marketing is involved in the sales and services of the products, competitions and market trends of the business.

MBA in marketing image

MBA in marketing educates the students about sales, marketing fields, executive and leadership management skills, consumer trends, market strategies, product management and market research in different industries.

“MBA in Marketing Management is the subject of sales & services, promotions, advertising and consumer behavior study”.

Course Curriculum

MBA is a 2 year degree programme. You can choose the one of your favorites and interested specialization out of the finance, marketing, HR, OM etc. Marketing is one of the trending specializations of Master of Business Administration (MBA). Every year, a large number of students opt for MBA in Marketing across the country.

To get the admission in MBA you should have a graduate degree in any discipline with good percentage.

Here we are talking about one of the specializations called “Marketing”.

The MBA in Marketing may have the following courses:

  • Strategic Planning
  • Market Research
  • Marketing Campaigns
  • Consumer Behavior
  • Cost Volume and Profit
  • Analysis of Demand

You will also learn the communication skill, analytical skill, ability to integrate programmes or ideas, business ethics and leadership while your course ended.

Which colleges are best for pursuing MBA with Marketing Specialization?

You can pursue MBA in management from various B-schools situated in India as well as in abroad. It is best to do MBA in Marketing from IIMs. Apart from IIMs, we are also listing some good private colleges and Universities for pursuing this course.

  • Indian Institute of Management, Ahmedabad (IIM A)
  • Indian Institute of Management, Calcutta (IIM C)
  • Indian Institute of Managment, Bangalore (IIM B)
  • Xaviers Labour Research Institute Jamshedpur (XLRI)
  • Indian Institute of Management, Lucknow (IIM L)
  • Indian Institute of Management, Indore (IIM I)
  • Indian Institute of Management, Trichy (IIM T)
  • Indian Institute of Management, kashipur (IIM K)
  • Indian Institute of Management, Raipur (IIM R)
  • Department of Management Studies, IIT Delhi

Admission

To get the admission in MBA with any specialization, it is necessary to appear and score in GMAT/CMAT (Graduate Management Admission Test/ Combined Management Admission Test).

You can do the MBA in finance after the completion of UG degree in Engineering, medical, science, art and humanities.

Some of the affiliated universities conduct their own admission examination.

Various states conducts its own entrance exams for providing admission to MBA programme.

Here, we are listing some reputed national level entrance exams for MBA:

Yes, you can do the MBA in marketing through the distance learning education programme. Some of the universities like Sikkim Manipal University and Indira Gandhi National Open University are offering the distance MBA programme.

Some of the Indian Universities do not hold the entrance test for online education.

Scope

There is a good scope of MBA in Marketing. Marketing itself is a vast field. After doing MBA in marketing, candidate can become sales executive or manager in reputed Fast moving consumer goods (FMCG) companies like HUL or Marico industries. One can also work in IT industry.

Job opportunities are also available in Retail, Tourism, Banking, Hospitality, Media, Advertising, Consultancy, Market Research, etc.

With MBA degree in Marketing, candidates an also work as lecturer in prestigious institution. There are top rated B-schools in India which provides excellent salary to faculties. If you are interested in higher studies, then you can do Ph.D programme in related field.

Jobs & Career

The students, who have done the MBA in marketing, have a lot of job opportunities in government and the private sector.

You can be part of direct marketing or digital marketing. By the growing technology in the world the concept of marketing is not limited to the door to door sales. It has a wide variety of technologies.

You can do the marketing by the social media, pay-per-click, web designing, search engine optimization, search media optimization and articles.

The candidate having the MBA in marketing degree can earn the 40000 to 65000 per month in India. The salary structure depends on the position and reputation of the employer firm.

You can play the role of following positions in an industry:

  • Marketing Manager
  • Brand manager
  • Asset Management
  • Corporate sales
  • Market Research Analyst
  • Sales Manager
  • Media Planner
  • Product Manager
  • Head of Digital Marketing

Skills Required

  • Excellent Communication Skills
  • Strategic thinking and planning abilities
  • Ability to Convince another person
  • Problem solving and analytical skills
  • Ability to perform market research and analysis

Recruiters

The top recruiters for MBA marketing among all are as the following:

  • Al Futtaim Kaybee
  • Exim
  • SEA
  • RAK Bank
  • Sony
  • Al Ghanim
  • KOJ Establishment
  • Ranbaxy Fine Chemicals India
  • Spencer’s Retail Ltd India
  • Avalon Consulting
  • KPMG
  • Raymond Ltd
  • Strategic Foods
  • AW Rostamani
  • Landmark
  • Reckitt & Benckiser
  • Tata Consultancy Services Ltd India
  • Cognizant Technology
  • Solutions India
  • Landmark
  • Retail
  • Redington
  • Gulf
  • Tech Mahindra

Books & Study Materials

You may refer these books to study this course. We are providing the best books that helps you to understand the MBA in Marketing. The books are listed below:

  • Marketing Management by Rajan Saxena
  • Marketing Concepts and Strategies by O.C. Ferell
  • Strategic Marketing Management by Mark E. Parry
  • Marketing Management by Dr. Girish C. Tejas B Vyas
  • Marketing Ethics by George G. Brenkert
  • Advertising Management by Rajeev Batra, John G. Myers, David A. Aaker
  • S.L Gupta’s Marketing Of Services
  • The Portable MBA in Marketing by Charles D. Schewe, Alexander Hiam

For any queries regarding MBA in Marketing, you may leave your comments below.

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Displaying 249 Comments
  1. lakshya Sharma says:

    I want to ask one question I belong from nios board and I do bba from Delhi can I get job after mba in marketing

    • Hanif Khan says:

      See, the recruiters will focus on your potential for the particular job. your academia can be a booster for your employment but not at all. In management field you should have caliber and leadership. if you posse those things then you may get the job.

    • Yagnesh Mehta says:

      Hi,
      I am doing distance learning course PGDBA in marketing subject form Symbiosis and also doing job in insurance industry. I have started this study to boost my career but now i am not focusing in study due to job timings. So kindly suggest what i need to do?

      • paritosh shelar says:

        hii..i am doing mba with major specialisation Marketing.i have done my graduation in BE(computer engineering).so what is scope of my educational background in marketing organizations.

      • Mohit Negi says:

        yes marketing is a good field, especially digital marketing being a CS graduate the scope of digital marketing is huge.

      • MOHIT NEGIYour Name... says:

        Can u suggest me which field is best in marketing level
        My contact no is 7053747516

    • feny says:

      Its not a problem its only depends on ur master degree and communication skills

    • Aditya says:

      Did you get an answer?

  2. I stay in mumbai so from where I can get admission says:

    I’m BMS graduated so can I do this MBA in marketing
    and I stay in mumbai so from where I can get admission please reply

    • Mohit Negi says:

      Appear for Management exam like CAT, MAT and also the the other entrance exam conducted by various universities in India. After clearing the exam with good percentile you will be eligible for admission in the MBA courses.

      • vibhor says:

        I am confused between finance and marketng so plz suggest and who have betr scope in future plzzz help me out??

      • Hanif Khan says:

        Finance is good but if you are going towards the digital marketing then no stream can beat this in future.

  3. Shakil ansari says:

    I m studying in TYB.com sem 6 And now i have i want do MBA in Telecom management… So my education is eligible for this … N if thn after this what i have to do

  4. Riya says:

    I had done my +2 with PCB and doing bsc hons botany in Delhi university but I don’t want to do my further studies in botany. Can I do MBA? And which field is good for me?

  5. tina says:

    Hi..im in 12th and interested in event management so what courses should i take after 12th?

  6. bala krishna says:

    i a in my 2nd year commerce is MBA for me a best opion,i thought doing bca and mca but my teachers said me chose BBA and MBA,can i….?

    • Mohit Negi says:

      See where you are interested, BCA and BBA are totally different fields. If you are interested in computer and programming than BCA can be a good option for you, but if you are interested in business than BBA and MBA will provide more opportunities for you.

  7. Avinash Bhardwaj says:

    Dear,
    I am B.TECH. in Mechanical, want to do MBA in Marketing & wish to have a job in Automobile Company….
    1)How will MBA help me after engg?
    2) If Automobile sector don’t recruit Marketing MBA, than what is the nearest Technical Company option I have?

    Thank You

    • Mohit Negi says:

      Marketing has good scope and always been a trendy field, but as you are a M.E. graduate and want to go in automotive sector, then i think MBA (operations) will be better for you, also you can do your MBA from a specialized branch like logistics, port and shipping management, or oil and gas marketing.

      • akanksha says:

        I am doing eng hons from delhi university.. and i want to do mba after my graduation.. can u plz suggest me what subject is better for me..??

  8. bharat says:

    i have done my bhm(2012).got experience in hr want to go into finance.but as i have no knowledge about commerce.can i do mba-finance bcz after hr finance is the domain which has more job secruity & stability than marketing.while my background affect while interview even though after having good knowledge.

    • Hanif Khan says:

      Yes there requires the good grip over commerce for finance management. But as you told me that you have done the BHM so i think there will not be any issue in your case.

    • shubam says:

      I havec done my indermediate exam from science and math can i do mba?is it better for me?

  9. Prateek says:

    I am doing B.sc and wanted to do MBA and also i wanted to join my family bussiness .
    so plaese help for which branch is helpful for me in MBA.
    Thank you..

  10. nikki says:

    I HV completed my BE in electronics at 2009 n I want to know about if I HV no experience n I want to join MBA den wt my chances to get placement widout relevant expirince n which trade is better for me to doing mba

    • Mohit Negi says:

      Some of the hot MBA field are IB, Logistics, Digital Marketing, IT, Energy etc. If you join a good college than the chances of placement will be much higher.

  11. priyanka says:

    Hi,
    I have done B.Com and taken Admission in M.B.A. I am confused about which field should I choose between Marketing & HR ?

  12. shiv vijay says:

    M workng: in retail operation so which tred (mba) helpful in my cariar

    • Mohit Negi says:

      yes of course, you can pursue part time MBA, in retail or in operations that will open more opportunities for you in near future.

  13. somarani says:

    I have done MBA in marketing and Btech in IT .I am working in icici securities as relationship manager.what career options I do have now?I want to come out of sales

  14. prabhakar mishra says:

    I have done my b.com course than i think to joint mba in marketing now how i appeare to mba in marketing reply me plz

  15. Anupjyoti Saikia says:

    Is it sure that I’ll get a job after completing BBA &MBA …??…

  16. Anupjyoti Reigns says:

    How will it be cost for completing BBA & MBA…??….PLZ RPLY

  17. Mahi says:

    I am a commerce student. Right now i am in fy b.com. I’m interested in MBA but dont want study more after b.com. Can you suggest me some job oriented courses besides CA and CS????

    • Hanif Khan says:

      In any course you will have to pay your time and study then why not MBA?

      • Mahi says:

        Because MBA is a full time course.. I can not do any part job with MBA.. Experience is necessary nowadays so i want to study such type of course which give me enough time for job..

      • Mahi says:

        I have selected HRM as specialised subject..To become a HR manager from where i should start?
        I mean what will be the 1st position to reach HR manager post??

      • Hanif Khan says:

        set your goal, make your road map, achieve your target and sustain your study.

  18. abhishek says:

    HI,
    i am abhishek mai MBA kerna chahta hun koun se subject se karoon please mujhe advise de ?
    MBA in finance,hr,marketing,kisse kare…………

  19. monika says:

    MBA in marketing offers a lot of job profiles such as marketing executive, market research analyst ,brand manager, relationship manager, product manager, client servicing, business development manager, etc..Do these need a lot of travelling or there are positions that donot need travelling

  20. pampa chatterjee says:

    I have done graduation in tourism management. now i want to do MBA…but little confused about the specialization in hr or marketing..which will be good fr me..

  21. ashishkumar says:

    MARKETING MANGMENT

  22. shibam halder says:

    I have done my B.tech (c.s.e.).
    I got a above average percentile in that.
    Now i am pursuing my mba from distance education.
    I am confused to select a mba program for the secnd yr.
    1. Marketing
    2. Information systems
    3. Banking
    4. Retail operations
    5. Operations
    6. Project management
    7. Total quality management
    8. Health care services
    9. Human resources
    10. Finance
    11. International business
    Pls Help in choosing a stream and tell about my job prospects in india and expected salary.
    P.s. i have no work eperience and i have joined mba right after my btech.

  23. Deepthi says:

    Hi, i am doing MBA and have to choose a specialization either in marketing or finance. I want to take marketing but they say there is higher scope in finance and marketing involves only field to field selling. DO i have any chance of getting a more worthy job if i take marketing?

    • Hanif Khan says:

      Yes you can, marketing is not only the door to door marketing. today the scenario has been changed digital and online marketing replaced the D 2 D marketing. it has really a good scope.

  24. satisfied says:

    what is the next procedure after appearing for gmat and passing it

    • Mohit Negi says:

      Then you will receive a score card having your GMAT score..by which you can apply for admission in various management schools situated abroad.

  25. Shaurya Jaiswal says:

    hello.
    i m pursuing mba in finance and marketing from lko clg. Do I have a good scope as. Do my college reputation matters while interview. In finance and marketing which have more scope..??

  26. sagar says:

    I have done by BBA from dehradun and i want to do MBA from outside of dehradun like Banglore,Chennai,Pune,Indore etc. Actually i m having a back in one subject of last semester,(BBA), i hv nt givent any exam of CAT or MAT till yet,I would be giving the exam of mat which will be held this year in may 2015 will I be able to take addmition for mba in any colleage,, IF yes then pls do suggest me some good colleges for that outside dehradun which will be do addmition in august 2015…

  27. Nissi Thomas says:

    Hii,
    I am a commerce student just finished with 12th boards & confused for choosing a better job oriented career option.I hav a keen interest in business pls guide me.

  28. Ravi gupta says:

    Hii,
    I am a commerce student. Right now i am in fy b.com. I’m interested in MBA .please advise me

  29. [email protected] says:

    Hello,
    sir i m a pcm student and i m nt interested in btech m interested in business which course i do after 12th..

  30. uttam vasantrao kalokar says:

    marketing most of job oppournities

  31. Premlal says:

    I have just compleated my mba in marketing .now I got a Jo in digital marketing but the salary is less compared to traditional marketing..my question is about the career scopes of DIGITAL MARKETING…Is it a good field because social medias are now changing their strategies…pls help me to choose a good career option after MBA marketing

    • Hanif Khan says:

      digital marketing is the best for future and these days also. offline marketing or the traditional marketing is now falling and replaced by the digital marketing.

  32. Mohit Negi says:

    you can pursue any MBA field as per your interest, but as per you field MBA in Hospital management will be good for you.

  33. bhavi says:

    I hv keen intrst in event mngmnt…puzzle tell me abut its scope and expctd earnings..I wanna earn alot..do this field will help me so..plzz reply..

  34. Satyajit Singh says:

    hi..I hv completed my graduation from arts and wanted to MBA marketing, can you please tell the job scopes

  35. Nayan khade says:

    I am Be civil in which field I do MBA

  36. chetan says:

    I am studying in 12th if I have to do MBA in marketing which entrance exam I have to do and what qualification is required to do sa

  37. vipul says:

    i am doing BE in information science and field of MBA is good for me?

  38. murari says:

    i have done mba in marketing what is best career option for me.

  39. Prathamesh says:

    hi..I hv completed my graduation from
    arts and wanted to MBA marketing, can you please
    tell the job scopes

  40. Reshma says:

    Is MBA Marketing a good scope after BTech in ECE? What are the scopes?

  41. rajesh yadav says:

    I doesnt want to do a direct marketing as i hate thiss field so pls u gve me any best option after doing MBA mktg…..

  42. karan says:

    I am doing Tybcom now can u sujest me what to after completing bcom…. toooooooooooooooooooooooooooooooo
    Confuuuuseeddddddddd….¿

  43. ashish gupta says:

    m totally confused which one is better marketing or HR in mba ..please help me to decide this

  44. MOHAMMAD ANJURUDDIN says:

    I had done b.tech in ece and I want to do PGDM but I am confused about specialisation to take plz suggest me

  45. satej says:

    I am 30 yrs with mbbs doctor want t join corporate world plz help want t do mba

  46. GLEN FRANCIS says:

    Sir.I prefer dual specialisation in MBA with HR and Marketing.But after referring to conversation mentioned above i would like to change my interest towards digital marketing.Is it O.K with marketing (Does that includes digital marketing in its syllabus.)
    If not how can I study it(digital marketing)it seperately..

  47. govind dhaket says:

    Hii
    I have done bcom i confused marketing &hr please suggest me wich fild is better for me but i intrested in marketing and sales promotion

    Thanks

  48. Deepika says:

    I have taken addmission in mba from smu this year. I am b.com graduate.. But i am working in bpo. So how would i enchance my knowledge with the related field..means in mba .where should i apply for the job related to my course.I ll be waiting for ur reply

  49. chaithrya says:

    Sir can u suggest me good mba and bba college to do specialisation in marketing or finance in kerala

  50. Mukesh says:

    Hi,
    I am doing BBA from gujarat and i want to join mba with marketing please instruct me how can i study and improve my self for getting good jobs nd hendsom sallary…
    I hope you will give me best instruction for my query.
    Thank you in advance

    • Mohit Negi says:

      you should work on your communication skills, marketing professional must have a good comm skills. You should also prepare for admission to the top MBA colleges through CAT, MAT.

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